Go to several doctor’s offices and let the office staff sample your products. Leave PLENTY of business cards for the office staff to give to pharma reps. Ensure that the office staff knows the name of your business and will recommend your business for dessert trays (or whatever you have to offer). “Hey, Secretary Sally, we’re a new bakery in town and wanted your office to know about our baked goods. We’re located downtown off of fifth street and we deliver! If any of your pharmaceutical reps ever need dessert, let us know and we’ll work with them! If you’d like to try anything else we make, let me know and I’ll see what we can do! Thanks!” Something like that. Plus, hang around your local hospital or busy doctor offices and catch as many reps as you can when they visit the location… give them your business card… let them know whether or not you deliver … tell them you want their business! Once you’ve established yourself, most reps don’t mind paying a “delivery fee” on the final bill… maybe 3-4-5 bucks, depending on where you’re taking the goods; and you can jack this up at a later date. Just don’t get greedy. Most reps carry a corporate card w/ AmEx, so it does help if your business accepts AmEx.

You might even consider catering some of your goods to local (larger) churches or civic groups.

Good luck on your venture!!